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12+ years designing user-centered, data-rich B2B SaaS platforms across enterprise and mid-market industries. I specialize in simplifying complex, data-driven workflows, crafting multi-persona experiences, and enabling strategic decision-making through actionable insights.

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Years of
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Successful
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My Work
B2B SaaS Case Study | Multi-tenant Admin Tool
Quick Look | Selected Design Examples
B2C Case Study | Collaborative Music App

Skills

UX & Product Design
  • End-to-End Product Design (B2B SaaS & B2C)
  • UX Research (Qualitative & Quantitative)
  • Competitor Analysis
  • User Interviews
    • Usability Testing
  • Personas, Journey Mapping & Experience Strategy
  • Interaction Design (Wireframes, Prototypes)
  • Information Architecture
  • Data‑Heavy Visualization
  • Design Systems & Scalable Components
Technical & Tools
  • Figma, Axure (Design, Prototyping & Libraries)
  • Dovetail, Jira
  • Adobe Creative Suite
  • HTML/CSS
  • Audio/Video Editing
Strategy & Collaboration
  • Cross-Functional Collaboration (Product & Engineering)
  • Stakeholder Leadership & Presentations
  • Agile/Lean Product Development
  • UX & Product Requirements
AI for UX
  • Generative AI for UX Ideation
  • Strategic AI Prompting
  • AI-Assisted User Research & Persona Development
  • AI-Powered Accessibility & Usability Testing

Work Experience

  • JD Power
    - UX Architect

  • Media Sonar
    - Senior UX/Product Designer

  • Carfax Canada
    - Senior UX Designer

  • Orion eLearning
    - UX Designer

  • Fanshawe College
    - Instructor